Roche.com - Highlights Annual Report 2016
Take a journey through Roche's performance:
http://www.roche.com/investors/ar16e.html?utm_source=web&utm_campaign=annual-report-2016
roche.com - Annual Report 2016
Are independent fact-checking sites the antidote to fake news poison? /
Losing grip: non-holistic planning content across corporate websites and social media /
Copyright: Kevin Lancashire, Digital communications enthusiast, Switzerland
Planning content across owned and earned media in a non-concerted way is inefficient and not effective. Often consistent messaging across platforms is ditched in favor of “siloed” storytelling. The downside: redundancies, less reach, not on-message, no (shared) measurement.
However, a holistic, more agile and collaborative approach to editorial planning gains foothold. E.g. regional editions Financial Times.
Is the old way of planning content in silos is losing grip in your company?
World Web Forum Zürich /
Interesting insight from a Swiss working for Google (Senior Vice president)
Design from Denmark /
Book suggestion: Understanding the Digital World /
Good read: "This is the clearest and simplest explanation of the world we now all depend on--how it works and why it does what it does--from one of our best-known inventors. Everyone on Earth needs to read it."--Eric Schmidt, executive chairman of Alphabet Inc. and Google.
Speech records: Communications summit Milano /
Talk related to Digital Governance at Roche. 120 companies attended this event.
Watch video-trailer on YouTube
Roche wins gold: Deutscher Preis für Onlinekommunikation /
Thank you Roche Digital Team: a great team achievement: Best digital annual report 2016!