Project Overview

The challenge working for a daily newspaper was how to engage with users via digital media channel.
Working for a start-up proved to be a great opportunity to connect the dots between print and online driving engagement.

Digital goes print

In a weekly effort the digital team produced a page for the print issue. A great example of agility and change management.

 

Web first approach

The digital offering aimed as a catalyst for ad sales. From another angle editors pushed the envelope related to telling a story beyond the print issue. 
 

Swiss soccer stars on Video

Telling compelling story in a video proved to be relevant to the readers of the newspapers and ad industry. To enhance the engagement I convinced Alain Sutter to do a daily Live-Blog.