Project Overview

The challenge managing a corporate website within the B2C environment is how to engage with audiences in a way that maximises sales whilst leveraging the brand.

Unique value chain

'Von uns von hier' was the most impressive digital campaign Migros ever launched. Therefore expectations were high how to transport the message via digital channels effectively.

Awards 2015:
- 100 Dinge (Awarded BOSW 2015)

Tell one story

After a solid analysis of strengths and opportunities the corporate website was relaunched. On of the key elements is to target customers and maximise the relevancy of the brand to their daily life.

Results

• Significant growth regarding reach and in conversion.
• All affiliates digital 'activities under one roof'
  (ERFA Migros)
• migros-shop.de

Product promotion

In order to communicate about the products in a more coherent and consistent way, the project team set the foundation for a framework allowing to launch product websites efficiently, whilst leveraging effectiveness.

Results

• First mover social commerce (e.g. Chocolat Frey, SM/VM in 640 bricks and mortar shops)