Life-long learning is key to master digital communications and marketing.  

Education related to Digital

IT Management and agile Transformation (2024) - CAS
HSLU

AI (2023) - Said Business School, Certificate Oxford
Learning the basics of AI. > 92%

Harnessing Digital Strategy - Certificate MIT. Matching opportunities with strengths to outperform competitors.

Web Publisher SIZ - Basics course how to design and code a web site. I built a microsite for a play produced by swiss radio: 4 wie wir (PHP, MySql, Photoshop). Duration: 1.5 years.

Electronic Publisher Print - At Schule für Gestaltung Berne I learnt typography, layout and the related Adobe Tools such as Indesign, Illustrator, Photoshop.
Duration: 2 years.

Marketing Planner - The focus of this course at the KV Business School in Zürich were basics of the Marketing-mix and PR.
Duration: 2 years.

Udacity - Currently I am learning Python Programming in an online-course.
Duration: tbd

Google Analytics (2017)
After all these years of analysing and reporting KPI's I decided to refresh my knowledge.


Journalism - Swiss Radio DRS offered a variety on interview techniques and improving writing skills. Duration: 1-2 days per course.

Dipl. eidg. Web Project Manager - This course focused on Project Management, Leadership and Screen Design.
Afterwards I contibuted in the role of a tutor Digital Marketing.

Executive Master of Business Administration in Entrepreneurial Management (EMBA) - At the University of Liechtenstein I deepened my knowledge related to management skills.
Thesis about Multichannel Retail Switzerland (Migros).
Duration: 2 years.

Skills: User Experience, Digital Strategy, Change Management, Brand Experience, Web Technology, Business Process, Project Portfolio Management, Budget planning, Supplier Management, Contract Management, Digital Governance, Transformational Leadership, Google Analytics, Corporate Website Management, Gamification, Content Marketing, Content Audit, Digital Journalism, Multimedia, Social Media Integration. CRM. Digital Marketing.

Documentation

EMBA University Liechtenstein

SAWI Switzerland

Publications by Kevin Lancashire, Digital Communications and Marketing Manager, Switzerland
 

Column Digital Upbeat: Social Media Optimization (2011)
http://bit.ly/2jIRG7q

Column Digital Upbeat: Mobile payment solutions in Switzerland (2011)
http://bit.ly/2jQ4uL2