Project Overview

Swiss national Radio serves the public with information and insights. 

Radio meets web

Providing information about the radio programme to listeners is only one side of the coin. Adding value by allowing listeners to comment ('Have your say') and exclusive content is equally important for Radio transformation.

Jump in effect

Virus - launched in 1999 is in my view a lab for dialogue in the triangle of radio anchors, listeners and digital pulse checkers. 

Rise of Web 2.0

Engaging with a generation of digital savvy kids and building a community saved me from being complacent with one-way dialogue.