Project Overview
The challenge managing a corporate website is how to transport the companies core message to the audience and thus leverage the image, whilst protecting the reputation.
Results:
- Doubled reach on Social Media
New product section
Digital Annual Report 2015
Building bridges
The annual report highlights are building a bridge: consolidation for lay audience, details and digital value for experts.
Awards:
- Deutscher Onlinekommunikationspreis 2017: gold, roche.com
- Digital Impact Award UK 2017: silver, roche.com
- Lundquist Webranking #1 Digital Pharma Europe roche.com
Corporate Website
Be on message
In order to make it easier to publish and edit content we evaluated an new CMS and successfully migrated the backend.
Results:
- x2 Social Media Reach
- New platfom roche.com
- New digital product section
Oncology Pursuit Quiz
Engaging via Twitter
For the second time in a row we asked the visitors to answer tricky questions. Resulting ranking was published on Social Media.