Media coverage overview

In the last decade I had the privilege to publish article in newspapers.

 

Interviews

In Munich a group of handpicked journalists had the opportunity to ask some questions to Mark Zuckerberg.
He was rolling out FB-Connect at that moment in time.

20 Minuten, National, Seite 3, Unique Users per month: 2'527'000, https://netreport.net-metrix.ch/profile/
Print: 1 953 000 readers per issue.
https://mediadaten.20min.ch/20-minuten/print/

Social Commerce Project for Migros

Migros offered customers vouchers for electronic devices and chocolate via Facebook available in 640 brick and mortar stores. 

http://www.kleinreport.ch/news/relaunch-von-news-ch-837/

The relaunch of Switzerland's first ever news portal was covered in the media. 

Migros-Magazin, Switzerland

Personalised Facebook coupons

Together with a US based company called Wildfire Inc. (now owned by Google) we set up a commerce engine that allowed to drive sales via Facebook. Targeting the audiences with offers was a great experience connecting digital with traditional shops (Google called this No-Line effect).