Media coverage overview
In the last decade I had the privilege to publish article in newspapers.
Interviews
In Munich a group of handpicked journalists had the opportunity to ask some questions to Mark Zuckerberg.
He was rolling out FB-Connect at that moment in time.
20 Minuten, National, Seite 3, Unique Users per month: 2'527'000, https://netreport.net-metrix.ch/profile/
Print: 1 953 000 readers per issue.
https://mediadaten.20min.ch/20-minuten/print/
Social Commerce Project for Migros
Migros offered customers vouchers for electronic devices and chocolate via Facebook available in 640 brick and mortar stores.
http://www.kleinreport.ch/news/relaunch-von-news-ch-837/
The relaunch of Switzerland's first ever news portal was covered in the media.
Migros-Magazin, Switzerland
Personalised Facebook coupons
Together with a US based company called Wildfire Inc. (now owned by Google) we set up a commerce engine that allowed to drive sales via Facebook. Targeting the audiences with offers was a great experience connecting digital with traditional shops (Google called this No-Line effect).