Localsearch /  by Kevin Lancashire

A great place for Swiss SME’s to find new customers: local.ch and search.ch.

In our smartphone-driven society it is crucial to be present in the digital world. Both platforms local.ch and search.ch are a great starting point to ensure your business is top of mind amongst prospects. 6.9 Mio monthly Unique Clients (Source: Netmetrix) look up local businesses on these channels.

I am proud to be part of the Localsearch Team ensuring we provide best service for Swiss SME’s and providing relevant information for the general public.

www.local.ch

www.search.ch

www.localsearch.ch

 

Losing grip: non-holistic planning content across corporate websites and social media /  by Kevin Lancashire

Copyright: Kevin Lancashire, Digital communications enthusiast, Switzerland

Copyright: Kevin Lancashire, Digital communications enthusiast, Switzerland

Planning content across owned and earned media in a non-concerted way is inefficient and not effective. Often consistent messaging across platforms is ditched in favor of “siloed” storytelling. The downside: redundancies, less reach, not on-message, no (shared) measurement.

However, a holistic, more agile and collaborative approach to editorial planning gains foothold. E.g. regional editions Financial Times.

Is the old way of planning content in silos is losing grip in your company?

Book suggestion: Understanding the Digital World /  by Kevin Lancashire

Good read: "This is the clearest and simplest explanation of the world we now all depend on--how it works and why it does what it does--from one of our best-known inventors. Everyone on Earth needs to read it."--Eric Schmidt, executive chairman of Alphabet Inc. and Google.